3 Marketing Channels to Focus on in 2018-2019
The main reason businesses invest in any form of marketing channels is to make more sales and generate more revenue. This means, to get the best return on your investment in marketing, you must look for the best channels that would give your business the necessary platform to make more sales.
Now, we all know there are a lot of options out there when it comes to marketing channels. So, it could be very difficult for you to pick the right channels for marketing your brand. Actually, you are not the only one who finds this process daunting, as a whole lot of other marketers are also overwhelmed by the number of options available to them. Not to worry though, we have decided to do the heavy lifting for you and everyone else who might be contemplating on which marketing channels they should invest in 2018-2019. We have compiled a list of the top 3 most trusted and effective marketing channels that your business could use to its advantage.
- Affiliate Marketing
One of the best performing marketing channels in 2018 is affiliate marketing. This channel that involves the promotion of other people’s products or brands on the agreement that you can get a commission from the profits of the sales you has made have become very attractive to a lot of marketers.
Investopedia describes it as “Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are referred to as affiliates and the commission fee incentivizes them to find ways to promote the company.”.
It is being employed by a lot of small businesses that might not have enough resources to heavily spend on advertising. It gives your brand the chance of reaching a lot of people and going to a lot of places without you spending anything directly. It is true that you would have to share your earnings with the affiliate marketers, but the reach this marketing channel can give your brand is unprecedented and the rewards can be so much more than whatever you are paying to achieve it.
- Messaging Apps
Messaging apps started as a way of communicating between individuals, but it has actually gone way beyond that now. It is one of the most effective marketing channels in 2018 (source Business Insider).
In fact, it has been touted as the future of marketing. According to a research by Business Insider, messaging apps have overtaken social networks and this has made them a top target for businesses to advertise their products and services. They also add, “Businesses advertise their products and services by sending contents and messages through these apps from time to time. The sheer number of users and the ease with which these messages can be sent and received through the medium have made them a very good channel for marketing.”
- Content Marketing
One of the surest ways to get people to know a brand has always been to make them talk about it. This form of marketing channel has been very effective in 2018 as brands have resorted to raising awareness about their products and services in subtle ways continually distributing catchy and informative contents to their target market. As a brand, you are not only immersing yourself into their subconscious but also giving them a reason to always look forward to your next content publication. “90% of top-performing B2B content marketers put audience’s informational needs first,” Content Marketing Institute. The beautiful thing about this marketing channel is that it can be very cost effective.
The Content Marketing Institute definition is as follows, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
Last but not the least an honourable mention must also go to SEO, as it has also continually delivered throughout the year when correctly put to use.
Using any of these marketing channels could you give you the extra edge you are looking for. Or, maybe you are already using one of these marketing channels? Comment below to share your thoughts.To keep updated with all that’s happening in marketing and analysis follow our blog, we are also on all major social media channels.
When using omnichannel marketing it is integral that you also know the performance of these channels. At Madtrix our platform is built to provide you with a holistic view of all your marketing channel performance in one place. Here’s a link to the MADTRIX Free Trial, check it out for yourself – CLICK HERE