5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING
Here at MADTRIX we curated 5 short videos that break down what’s new and essential to marketers in 2018. From the basics to what’s hot in the market right now. Watch these videos and keep up to date.
1. Big Data Marketing
Why not start at the basics? So much of what we are doing today is based on big data. This video puts it into layman’s terms.
“Big Data is simply our ability to take massive amounts of data and derive a narrative from it.” SkipMBA
2. Data-Driven Marketing: Understanding the Data for Real-Time, Actionable Insights
So, what do we do with all the data we collect about our customers and the market in general?
Infinitive explains the concept of Data-Driven-Marketing to you under 3 minutes.
“It’s not enough to use data as an analytic tool. It must empower your organization to shape the customer experience (CX) in real time.” Infinitive
3. Top Tools for Data-Driven Marketers in 2017 | Tips from Experts at Measurecamp
Measureschool visited Measurecamp in London, which is also known as the “World’s best analytics unconference”. Here are what they asked 5 experts regarding their opinion on what tools they are looking out for as a marketer in 2017.
4. What is Growth Hacking – Data Driven Marketing 2018
This is a great explanation on what the term growth hacking refers to. Yes, it’s not a totally new concept but definitely a good point of view.
“The REAL definition of growth hacking in 2018 (no longer black hat marketing). Growth Hacking / Growth Marketing is data-driven marketing (full funnel marketing) based on rapid experimentation.” Growth Tribe
5. The role of data-driven marketing with Jo Gaines
Watch Jo Gaines, Managing Director APAC at Salesforce for Advertising, discusses the role DMPs play in achieving data-driven marketing.
”High performing marketers list a data management platform as the most essential tool/technology to create 1-to-1 marketing across every touchpoint.” Salesforce APAC