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8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

Here are the 8 Tips from Marika for your Business to Business Analytics

  1. Manufacturing: Spot machine and process variances that indicate problems.
  2. Product Development: Utilise product usage information to speed development and improve launches.
  3. Marketing: Identify which campaigns are most effective in driving engagement and sales. Use attribution to optimize marketing mixes. Spot brand factors. Automate if you see a spreadsheet or a pdf, get rid of them. Simplify all metrics that are not meaningful.
  4. Pricing: Optimise prices per product lifecycle and/or customer segments. 8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS
  5. Sales: Optimise resources and assignments. Model commissions.
  6. HR: Identify types and behaviours of effective employees. Measure well-being factor’s correlation to profitability.
  7. Warehouse: Optimize inventory levels with buying patterns, local demographics, weather, and events.
  8. Procurement: Identify most cost-effective suppliers delivering on-time with quality – Supply chain management.

For more information go to https://avarea.fi/en/expertise/

Marika

Author: Marika Uimonen

A bit about me. I’m a Business Development Manager here at Avarea Analytics for Marketing, with over 10 years’ experience in product management and pre-sales I’m passionate about my field of work.

To contact me directly email marika.uimonen@avarea.fi

 

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