The short version about us.

Madtrix is a marketing data platform for automatically process and utilize the data for  our clients – you, your team and your company for example. Automated data, analytics & reporting can be harnessed through intelligent connections to data sources.

The longer version.

Year 2015. On a perfectly normal day in a world without a data solution covering marketing’s needs, a group of tech savvy people came up with an idea. Could we develop a cloud-based platform which could be connected to marketing data sources and it would provide visualized analytics & insights instantly. All this in one location. Sounds like magic, yes?

Our people’s expertise made Madtrix reality. We are a SaaS product company, developing and offering Data Platform for Marketing Performance Analytics for our corporate and marketing agency customers. We know that we can really help companies with their own data  – our clients say so (customer is always right). We are able to provide very fast time-to-value process for our customers.

Simply put, Madtrix makes marketing’s overall business impact and performance understandable and enables easy access to advanced analytics by automated data modelling and warehousing processes.

The Madtrix brand was launched in April 2018. Our mission is  to make marketing as the best investment that companies can make. We are headquartered in Helsinki, Finland.

Find Out More About Madtrix


Our mission.

We provide data-driven growth possibilities for all companies.

Customers & partners

For example these data-driven organisations rely on us.

“Thanks to Madtrix, we now have one common way of reporting KPIs and have them within reach of all our representatives online”

Turo Pikkarainen


“Madtrix allows us to deliver an automated and efficient service to our customers to support data driven business development and grow customer value.”

Sami Oittinen

Terve Media

From the very beginning, it has been easy to co-operate with Madtrix. ur companies’ experiences and offerings complement each other perfectly, thus we have been able to build value-added solutions for our customers.

Mailis Orakoski

Latua Group. Partner

What’s Going On in the World of Marketing?

Traditional marketing functions and operations are under disruption. Companies are focused on growth, but overall there is a pressure to decrease corporate marketing budgets, forcing marketers to pay closer attention to their Return on Marketing Investment (ROMI). Only reporting baseline metrics in marketing like CPC, sessions or leads are no longer delivering enough value to the business decision making process. Marketers now demand to see the end-to-end business impact, understand customer experience, and benchmark their performance against competition.

To facilitate organisational transformation, it is integral to apply advanced data analytics and understand the optimal marketing mix (including inhouse and outsourced tasks).

Check out our Blog for the Latest In Marketing


What’s in it for you?

Madtrix Marketing Performance Analytics is applied to explain the cost and efficiency of producing new sales and revenue through marketing activities. This includes how marketing & communications can prevent customer churn, and how data-driven marketing can generate new ‘up and cross-selling’ opportunities. We want to help companies to understand marketing & communications, sales, and customer success as one common ‘top-line value chain’ instead of functional corporate silos.

Madtrix starts by collecting, integrating, and storing the relevant top-line performance data into a central location referred to as a Marketing Data Warehouse. This enables the analysis of overall business impact of marketing investments. Earlier this required laborious and extensive data warehouse projects, but now this is built within Madtrix SaaS to have your marketing data warehouse set up instantly.

As a result, Marketing can contribute valuable insights towards the entire business strategy process including product and service design. We call this Marketing Performance Analytics and we’ve put it together in an easily deployable SaaS product – Madtrix.

People behind the success


Jouni Leskinen


Janne Vento

Software Engineer

Juska Glán

Business Development

+358 44 7526842

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