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Author: Amelia Dash

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The Holy Trinity for Effective Marketing Performance Analytics

Reporting is a part of a much biggest beast we must conquer as marketers. Collecting and storing data is equally as important to be able to produce reports that your team and the company can use to achieve its targets.

marketing data warehouse - blog header

A Marketing Data Warehouse? It’s about time!

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with your current data warehouse? Traditional businesses have thought data warehousing is for sales, procurement, and customer data but the performance of marketing channels was usually not considered. Here is how Wikipedia defines a data warehouse:…
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images vs video - blog header

Image or Video? A look at what works better for Digital Marketing.

Aside from carefully selecting a target audience, the marketing channel, budgets, and conversion goals, most importantly you have to create rich content capable of convincing your audience to engage with your business. However, often advertisers find it very difficult to choose between either making use of image ads or video ads. Here is my take…
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3 marketing channels to focus on in 2018-2019

3 Marketing Channels to Focus on in 2018-2019

The main reason businesses invest in any form of marketing channels is to make more sales and generate more revenue. This means, to get the best return on your investment in marketing, you must look for the best channels that would give your business the necessary platform to make more sales. Now, we all know…
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3 Newsworthy Articles for Todays Marketers

3 Newsworthy Articles for Today’s Marketers

We all know that the marketing world is an ever-changing one. While, on one hand, this is largely due to continuous advancement in technology, the need for businesses to stand out amidst stiff competition also contributes to it. Even 10 years ago it was almost impossible to think a startup like Madtrix would be able…
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