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Author: Jouni Leskinen

3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

Big Data and analytics are hot topics today and analytics projects tend to give big promises, but how to get to real results without wasting organisations time and money and how to ensure that the project meets its full potential?  1. Identify real business case Real world business case sets a clear and understandable goal when…
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THE FIRST STEP TO BECOMING A DATA DRIVEN ORGANISATION

THE FIRST STEP TO BECOMING A DATA DRIVEN ORGANISATION

Read how to survive in the data jungle and become a data driven organization and make the best decisions fast. Many companies have the ancient problem. They want to analyse their data but the data is spread around in disparate sources and it’s hard to integrate. There’s even a new generation of companies emerging which have…
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5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

With all the hype about data driven marketing, it’s time we lay some rules to make this exciting marketing prospect simple and effective to implement. Here are 5 essential steps for you to succeed… 1. Define Specific Goals Define Specific Goals Marketing departments need to set goals that tie tactical metrics to strategic objectives. Everything…
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