contact@madtrix.io

Author: Jouni Leskinen

Madtrix-Data-Driven-Marketing

Data-driven marketing: How to start

The basis for performing marketing is quality and good data. Read how to thrive in a data jungle and become a data-driven marketing organization to ensure fast insights with the best value. What is data-driven marketing? Data vs. feelings. Discussion regarding these two entities is raving – which one should you rely on your marketing…
Read more

3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

Big Data and analytics are hot topics today and analytics projects tend to give big promises, but how to get to real results without wasting organisations time and money and how to ensure that the project meets its full potential? ¬†1.¬†Identify real business case Real world business case sets a clear and understandable goal when…
Read more

5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

With all the hype about data driven marketing, it’s time we lay some rules to make this exciting marketing prospect simple and effective to implement. Here are 5 essential steps for you to succeed… 1. Define Specific Goals Define Specific Goals Marketing departments need to set goals that tie tactical metrics to strategic objectives. Everything…
Read more