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Author: Juska Glan

Data visualization: only a visualization tool or a data platform?

Having and accessing data are two different things. Understanding and using are yes, yet again different. There are ‘easy pickings’ to achieve data-driven capabilities with data visualization. In this blog, we’ll go through the differences in visualization tools and data platforms. Do you know the differences between these two? After the blog, you understand the…
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Marketing ROI Formula Explained

Can you fill in X and Y in the statement “my company gets X amount from every Y invested in marketing?” There’s the marketing ROI formula – no need to read further if you know what to do with it. Conducting Marketing ROI, or ROMI, analysis is easy peasy lemon squeezy if your company uses…
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