Jouni Leskinen
5 ways your marketing measurement is destroying ROI and how to fix it
You get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...
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Jouni Leskinen
Sep 9, 20215 min read
How CMO can reduce 99% and marketing data analyst 100% time spent on analytics and reporting
Back in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...
Juska Glán
Jun 22, 202010 min read
Marketing data: how to guide your marketing with analytics
Marketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.
Jouni Leskinen
Mar 3, 20204 min read
Destroying business value: an example from badly managed marketing dashboard & data solution
Read an example case on how a badly managed marketing solution can destroy marketing's business value.
Juska Glán
Nov 4, 20196 min read
Data visualization: only a visualization tool or a data platform?
How to start benefiting from data? Our blog goes through the differences of data visualization tool and data platform.
Jouni Leskinen
Sep 2, 20196 min read
What is data-driven marketing?
Data-driven marketing has been a hot topic for some years now. But what is it actually? Read & learn some principles to follow.
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