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Madtrix - Leading Data Platform for Marketing Performance Analytics

Welcome to the Madtrix Blog

Your pitstop for all things related to Data Driven Marketing and Marketing Performance Analytics. If you have any questions or would like more information on any of our blogs please feel free to contact us.

THE HOLY TRINITY

The Holy Trinity for Effective Marketing Performance Analytics

We all know the importance of keeping track of activities and spend so we can clearly measure our KPIs. This ...
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marketing data warehouse - blog header

A Marketing Data Warehouse? It’s about time!

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with ...
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images vs video - blog header

Image or Video? A look at what works better for Digital Marketing.

Aside from carefully selecting a target audience, the marketing channel, budgets, and conversion goals, most importantly you have to create ...
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3 marketing channels to focus on in 2018-2019

3 Marketing Channels to Focus on in 2018-2019

The main reason businesses invest in any form of marketing channels is to make more sales and generate more revenue ...
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3 Newsworthy Articles for Todays Marketers

3 Newsworthy Articles for Today’s Marketers

We all know that the marketing world is an ever-changing one. While, on one hand, this is largely due to ...
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Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on ...
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3 Must Read Books to Understand Performance Analytics

3 Must Read Books to Understand Performance Analytics

Working for the leading platform for Marketing Performance Analytics it's integral that I understand the true value and implications of ...
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What does a Marketing Performance Analytics MPA Dashboard give you that a marketing metric dashboard doesnt

What does a Marketing Performance Analytics (MPA) Dashboard give you that a marketing metric dashboard doesn’t?

Most marketing analytics dashboards will show you marketing metrics in an easy to understand display. A Marketing Performance Analytics (MPA) ...
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5 Must Dos Before You Start Planning & Monitoring MPA Dashboards

5 MUST DO’S BEFORE YOU START PLANNING & MONITORING MPA DASHBOARDS

The main purpose of marketing is to generate new sales and make existing sales transitions sustainable. Marketing performance analytics measures ...
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Marketing performance analytics

3 Great Blogs about Marketing Performance Analytics

We now know that it's no longer enough to just show the results of standalone marketing activities, it has become ...
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What is Marketing Performance? Let’s start the conversation

What is Marketing Performance Analytics? Let’s start the conversation

Marketing activities have become more measurable now than ever before which means CEOs, CMOs, and the board are demanding to ...
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10 KILLER TIPS ON HOW TO BUILD A LEAD GENERATION LANDING PAGE

After a fair bit of trial and error, accompanied by extensive research and business experience here are my top tips ...
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OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

Omni-channel marketing refers to using multiple channels for your marketing and sales activities. Emarsys describes this term as,” Omnichannel marketing ...
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Madtrix blog on marketing metrics

What are Marketing Metrics and what do they actually mean?

In the age of digital marketing, keeping track of your marketing metrics have become essential. We no longer have the ...
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5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

Here at MADTRIX we curated 5 short videos that break down what’s new and essential to marketers in 2018. From ...
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Madtrix marketing blogs

5 STRUGGLES ALL MARKETERS HAVE FACED

A shout out to all my fellow marketers who've been put 'on the spot' on many occasions about what they ...
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TO-DO LIST FOR A KILLER LEAD GENERATION AND MANAGEMENT PROCESS

TO-DO LIST FOR A KILLER LEAD GENERATION AND MANAGEMENT PROCESS

In this blog, I’ve listed jobs marketing and sales need to do. Or what “smarketing”, as we like to call ...
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5 MUST HAVES WHEN CHOOSING A MARKETING

5 MUST HAVES WHEN CHOOSING A MARKETING DASHBOARD

Let’s be serious as markets we've all dreamt of that perfect marketing dashboard. Who doesn't want a dashboard that shows ...
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8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

Here are the 8 Tips from Marika for your Business to Business Analytics Manufacturing: Spot machine and process variances that ...
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WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS

WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS?

If you are a seasoned marketer or brand new to the world of marketing I bet you’ve heard all the ...
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SERVERS – SO LAST SEASON

SERVERS – SO LAST SEASON!

You have many ways to implement your application in Microsoft’s Azure cloud computing service. But which is the best way, ...
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3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

Big Data and analytics are hot topics today and analytics projects tend to give big promises, but how to get ...
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THE FIRST STEP TO BECOMING A DATA DRIVEN ORGANISATION

THE FIRST STEP TO BECOMING A DATA DRIVEN ORGANISATION

Read how to survive in the data jungle and become a data driven organization and make the best decisions fast. Many ...
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5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

With all the hype about data driven marketing, it's time we laid out some rules which make this exciting marketing ...
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