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Your pitstop for all things related to Data-Driven Marketing and Marketing Performance Analytics.

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Data visualization: only a visualization tool or a data platform?

Having and accessing data are two different things. Understanding and using are yes, yet again different. There are 'easy pickings' ...
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Marketing analytics – how to start?

Marketing is changing all the time. The mediums, tactics, tech – everything is scaling up for the good of marketing ...
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Data-driven marketing: How to start

The basis for performing marketing is quality and good data. Read how to thrive in a data jungle and become ...
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Marketing ROI Formula Explained

Can you fill in X and Y in the statement “my company gets X amount from every Y invested in ...
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The Holy Trinity for Effective Marketing Performance Analytics

We all know the importance of keeping track of activities and spend so we can clearly measure our KPIs. This ...
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A Marketing Data Warehouse? It’s about time!

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with ...
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Image or Video? A look at what works better for Digital Marketing.

Aside from carefully selecting a target audience, the marketing channel, budgets, and conversion goals, most importantly you have to create ...
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3 marketing channels to focus on in 2018-2019

3 Marketing Channels to Focus on in 2018-2019

The main reason businesses invest in any form of marketing channels is to make more sales and generate more revenue ...
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3 Newsworthy Articles for Todays Marketers

3 Newsworthy Articles for Today’s Marketers

We all know that the marketing world is an ever-changing one. While, on one hand, this is largely due to ...
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Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on ...
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3 Must Read Books to Understand Performance Analytics

3 Must Read Books to Understand Performance Analytics

Working for the leading platform for Marketing Performance Analytics it's integral that I understand the true value and implications of ...
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What does a Marketing Performance Analytics (MPA) Dashboard give you that a marketing metric dashboard doesn’t?

What does a Marketing Performance Analytics (MPA) Dashboard give you that a marketing metric dashboard doesn’t?

Most marketing analytics dashboards will show you marketing metrics in an easy to understand display. A Marketing Performance Analytics (MPA) ...
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5 Must Dos Before You Start Planning & Monitoring MPA Dashboards

5 MUST DO’S BEFORE YOU START PLANNING & MONITORING MPA DASHBOARDS

The main purpose of marketing is to generate new sales and make existing sales transitions sustainable. Marketing performance analytics measures ...
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3 Great Blogs about Marketing Performance Analytics

We now know that it's no longer enough to just show the results of standalone marketing activities, it has become ...
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What is Marketing Performance Analytics? Let’s start the conversation

Marketing activities have become more measurable now than ever before which means CEOs, CMOs, and the board are demanding to ...
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10 KILLER TIPS ON HOW TO BUILD A LEAD GENERATION LANDING PAGE

After a fair bit of trial and error, accompanied by extensive research and business experience here are my top tips ...
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OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

Omni-channel marketing refers to using multiple channels for your marketing and sales activities. Emarsys describes this term as,” Omnichannel marketing ...
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What are Marketing Metrics and what do they actually mean?

In the age of digital marketing, keeping track of your marketing metrics have become essential. We no longer have the ...
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5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

Here at MADTRIX we curated 5 short videos that break down what’s new and essential to marketers in 2018. From ...
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5 STRUGGLES ALL MARKETERS HAVE FACED

A shout out to all my fellow marketers who've been put 'on the spot' on many occasions about what they ...
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TO-DO LIST FOR A KILLER LEAD GENERATION AND MANAGEMENT PROCESS

TO-DO LIST FOR A KILLER LEAD GENERATION AND MANAGEMENT PROCESS

In this blog, I’ve listed jobs marketing and sales need to do. Or what “smarketing”, as we like to call ...
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5 MUST HAVES WHEN CHOOSING A MARKETING

5 MUST HAVES WHEN CHOOSING A MARKETING DASHBOARD

Let’s be serious as markets we've all dreamt of that perfect marketing dashboard. Who doesn't want a dashboard that shows ...
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WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS

WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS?

If you are a seasoned marketer or brand new to the world of marketing I bet you’ve heard all the ...
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3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

3 THINGS TO MAKE ANALYTICS WORK FOR YOUR COMPANY

Big Data and analytics are hot topics today and analytics projects tend to give big promises, but how to get ...
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5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

5 SIMPLE STEPS FOR SUCCESSFUL DATA DRIVEN MARKETING

With all the hype about data driven marketing, it's time we lay some rules to make this exciting marketing prospect ...
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