Jouni Leskinen
5 ways your marketing measurement is destroying ROI and how to fix it
You get what you measure, but marketing measurement may be simply too outdated and incomplete to deliver best possible results. Marketing...
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Jouni Leskinen
- Sep 9, 2021
- 5 min
How CMO can reduce 99% and marketing data analyst 100% time spent on analytics and reporting
Back in the days when I was working as a consultant and we did a lot of BI dashboard projects and quite often a project seemed like it...
Juska Glán
- Jun 22, 2020
- 10 min
Marketing data: how to guide your marketing with analytics
Marketing data is often talked about but seldom described. We wanted to shed some light on the matter and help marketers to use their data.
Jouni Leskinen
- Mar 3, 2020
- 4 min
Destroying business value: an example from badly managed marketing dashboard & data solution
Read an example case on how a badly managed marketing solution can destroy marketing's business value.
Juska Glán
- Nov 4, 2019
- 6 min
Data visualization: only a visualization tool or a data platform?
How to start benefiting from data? Our blog goes through the differences of data visualization tool and data platform.
Jouni Leskinen
- Sep 2, 2019
- 6 min
What is data-driven marketing?
Data-driven marketing has been a hot topic for some years now. But what is it actually? Read & learn some principles to follow.
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