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Category: Analytics

Data visualization: only a visualization tool or a data platform?

Having and accessing data are two different things. Understanding and using are yes, yet again different. There are ‘easy pickings’ to achieve data-driven capabilities with data visualization. In this blog, we’ll go through the differences in visualization tools and data platforms. Do you know the differences between these two? After the blog, you understand the…
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Marketing analytics – how to start?

Marketing is changing all the time. The mediums, tactics, tech – everything is scaling up for the good of marketing. The most important part, marketing based on results and performance, is getting more and more traction among marketing professionals. Here are basic tips for the process: even if you have started it, you should continuously…
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Marketing ROI Formula Explained

Can you fill in X and Y in the statement “my company gets X amount from every Y invested in marketing?” There’s the marketing ROI formula – no need to read further if you know what to do with it. Conducting Marketing ROI, or ROMI, analysis is easy peasy lemon squeezy if your company uses…
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A Marketing Data Warehouse? It’s about time!

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with your current data warehouse? Traditional businesses have thought data warehousing is for sales, procurement, and customer data but the performance of marketing channels was usually not considered. Here is how Wikipedia defines a data warehouse:…
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Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?…
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