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Category: Analytics

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Marketing ROI Formula Explained

Can you fill in X and Y in the statement “my company gets X amount from every Y invested in marketing?” There’s the marketing ROI formula – no need to read further if you know what to do with it. Conducting Marketing ROI, or ROMI, analysis is easy peasy lemon squeezy if your company uses…
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A Marketing Data Warehouse? It’s about time!

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with your current data warehouse? Traditional businesses have thought data warehousing is for sales, procurement, and customer data but the performance of marketing channels was usually not considered. Here is how Wikipedia defines a data warehouse:…
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Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?…
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Marketing performance analytics

3 Great Blogs about Marketing Performance Analytics

We now know that it’s no longer enough to just show the results of standalone marketing activities, it has become a requirement to show the effect on marketing on the overall business goals. Here are 3 great sources for you to learn more about Marketing Performance Analytics (MPA). 1. 5 Ways to Analyze Your Social…
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What is Marketing Performance Analytics? Let’s start the conversation

Marketing activities have become more measurable now than ever before which means CEOs, CMOs, and the board are demanding to see what exact results are being derived from marketing. This is the essential idea behind marketing performance. Simply put marketing performance analytics shows the true impact of marketing on the business. “Marketing Performance is marketing’s…
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