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Category: Data Driven Marketing

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The Holy Trinity for Effective Marketing Performance Analytics

Reporting is a part of a much biggest beast we must conquer as marketers. Collecting and storing data is equally as important to be able to produce reports that your team and the company can use to achieve its targets.

marketing data warehouse - blog header

A Marketing Data Warehouse? It’s about time!

I think by now we all know what a data warehouse is. But is your marketing data also incorporated with your current data warehouse? Traditional businesses have thought data warehousing is for sales, procurement, and customer data but the performance of marketing channels was usually not considered. Here is how Wikipedia defines a data warehouse:…
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Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?…
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OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

Omni-channel marketing refers to using multiple channels for your marketing and sales activities. Emarsys describes this term as,” Omnichannel marketing refers to the multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and…
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Madtrix blog on marketing metrics

What are Marketing Metrics and what do they actually mean?

In the age of digital marketing, keeping track of your marketing metrics have become essential. We no longer have the excuse of not having access to data or clarity of performance. So, at MADTRIX we thought we’ll start right at the beginning and explain what the hoopla about Marketing Metrics is all about. What are…
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