Reporting is a part of a much biggest beast we must conquer as marketers. Collecting and storing data is equally as important to be able to produce reports that your team and the company can use to achieve its targets.
Aside from carefully selecting a target audience, the marketing channel, budgets, and conversion goals, most importantly you have to create rich content capable of convincing your audience to engage with your business. However, often advertisers find it very difficult to choose between either making use of image ads or video ads. Here is my take… Read more
As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?… Read more
Working for the leading platform for Marketing Performance Analytics it’s integral that I understand the true value and implications of using performance analytics (PA). In my quest to learn more about how performance analytics should be utilised in a business I came across these 3 books. As a digital marketing professional, I understand the struggle… Read more
Most marketing analytics dashboards will show you marketing metrics in an easy to understand display. A Marketing Performance Analytics (MPA) Platform measures your marketing activities against your set business goals showing you the true impact of marketing in your business. Quality Visits vs Sessions: Quality visits = Total Sessions – Bounces This allows you to… Read more