Marketing Performance Analytics Platform
Madtrix Data platform is the foundation for any advanced analytics in marketing and it enables you to transform your business to be data-driven. Once you have launched your Madtrix Data Platform as the central repository for all your marketing performance data, you can see the results on Madtrix Dashboards or query the structured data into your Enterprise Data Lake or directly into your Business Intelligence (BI) Tool.
ELEVATE YOUR BUSINESS PERFORMANCE
With Madtrix Data Platform for Marketing Performance Analytics you can automatically build a centralized Data Warehouse for all your frontline business data, which is a foundation for any customer and growth oriented data analytics.
When you have clear visibility of how your marketing activities are affecting your business goals you can make budget adjustments to optimize your Marketing ROI.
Automatic data pipeline management, data warehouse population, and easily shareable dashboards will make your data team very happy.
BUILD BRAND VALUE
By analyzing customer engagement, market influence, and competitor behavior data you can pinpoint what you need to do to improve your brand value.
SUPPORT OTHER BUSINESS FUNCTIONS
Align your marketing activities with your overall business goals. See how other areas of your business are being affected – make decisions based on facts, not guesstimates.
DECREASE CUSTOMER CHURN
When you know exactly what is working best for your customers you can concentrate on serving their needs better. Keep your customers for longer and make them buy more of your products!
LET US SHOW YOU THE POWER OF MADTRIXBOOK A DEMO
Marketing Performance Analytics (MPA) Visualisation – Suitable for All Perspectives
View the report relevant to you! Multilevel reports make it easy for each level of management to view the appropriate report for them.
STRATEGIC LEVEL VISUALISATION
See the effect Marketing is having on your overall business goals
- Churn risk
- Cross & Up sell potential
- Marketing to Revenue analysis
- Competitor benchmarking
BRAND LEVEL VISUALISATION
Go beyond your campaign reporting and understand how your brand value is developing.
- Perceptual, Behavioural and Interaction KPI’s
- Marketing spend efficiency
- Brand Awareness
- Customer Consideration and Action
- Impressions, View-through rate, Clicks
- Session reporting
OPERATIONAL LEVEL VISUALISATION
Omnichannel Marketing analytics for all your tactical level reporting
- Campaign to Lead Analytics
- Omnichannel reporting (both online & offline campaigns)
- Eliminate manual reporting
- Up-to-date campaign performance
HERE’S COUPLE OF OUR HAPPY
“We kicked-off an internal project to start utilizing quality information in our sales and marketing to serve our customers better.”
“Thanks to Madtrix, we now have one common way of reporting commercial KPIs and have them within reach of all our sales representatives online.”
Get In Touch
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