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Tag: Data driven marketing

Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?…
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OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

Omni-channel marketing refers to using multiple channels for your marketing and sales activities. Emarsys describes this term as,” Omnichannel marketing refers to the multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and…
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Madtrix blog on marketing metrics

What are Marketing Metrics and what do they actually mean?

In the age of digital marketing, keeping track of your marketing metrics have become essential. We no longer have the excuse of not having access to data or clarity of performance. So, at MADTRIX we thought we’ll start right at the beginning and explain what the hoopla about Marketing Metrics is all about. What are…
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5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

Here at MADTRIX we curated 5 short videos that break down what’s new and essential to marketers in 2018. From the basics to what’s hot in the market right now. Watch these videos and keep up to date. 1. Big Data Marketing Why not start at the basics? So much of what we are doing…
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WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS

WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS?

If you are a seasoned marketer or brand new to the world of marketing I bet you’ve heard all the hype about Data Driven Marketing (DDM). In a nutshell, DDM is literally what it spells out, let your marketing activities be driven by the data that you have. This has become easier today as data…
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