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Tag: marketers

10 KILLER TIPS ON HOW TO BUILD A LEAD GENERATION LANDING PAGE

After a fair bit of trial and error, accompanied by extensive research and business experience here are my top tips for building a killer lead generation landing page. 1. Give your page an appropriate page title: something that describes what’s on the page and is also SEO friendly 2. The page header is important as this…
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OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

Omni-channel marketing refers to using multiple channels for your marketing and sales activities. Emarsys describes this term as,” Omnichannel marketing refers to the multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and…
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Madtrix blog on marketing metrics

What are Marketing Metrics and what do they actually mean?

In the age of digital marketing, keeping track of your marketing metrics have become essential. We no longer have the excuse of not having access to data or clarity of performance. So, at MADTRIX we thought we’ll start right at the beginning and explain what the hoopla about Marketing Metrics is all about. What are…
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5 MUST HAVES WHEN CHOOSING A MARKETING

5 MUST HAVES WHEN CHOOSING A MARKETING DASHBOARD

Let’s be serious as markets we’ve all dreamt of that perfect marketing dashboard. Who doesn’t want a dashboard that shows us just what we want, when we want it and exactly how we want to see it. From my experience of working in different industries right from manufacturing, water filtration, timeshare (yes, I did say…
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WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS

WHY HAS DATA DRIVEN MARKETING CHANGED THE GAME FOR MARKETERS?

If you are a seasoned marketer or brand new to the world of marketing I bet you’ve heard all the hype about Data Driven Marketing (DDM). In a nutshell, DDM is literally what it spells out, let your marketing activities be driven by the data that you have. This has become easier today as data…
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