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Tag: marketing reports

Does your Marketing need a Data Warehouse & access to Historical Data

Does your Marketing need a Data Warehouse & access to Historical Data?

As marketers, we know the importance of checking our social media analytics on a regular basis. We are always on top of what’s happening in real-time, but have you wondered how historical data is equally as important to the business? You may have noticed that social channels have limitations on how far back their insights go?…
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OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

OMNI-CHANNEL MARKETING A BLESSING AND A CURSE

Omni-channel marketing refers to using multiple channels for your marketing and sales activities. Emarsys describes this term as,” Omnichannel marketing refers to the multi-channel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, or in a brick-and-mortar store, and…
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5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

Here at MADTRIX we curated 5 short videos that break down what’s new and essential to marketers in 2018. From the basics to what’s hot in the market right now. Watch these videos and keep up to date. 1. Big Data Marketing Why not start at the basics? So much of what we are doing…
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5 MUST HAVES WHEN CHOOSING A MARKETING

5 MUST HAVES WHEN CHOOSING A MARKETING DASHBOARD

Let’s be serious as markets we’ve all dreamt of that perfect marketing dashboard. Who doesn’t want a dashboard that shows us just what we want, when we want it and exactly how we want to see it. From my experience of working in different industries right from manufacturing, water filtration, timeshare (yes, I did say…
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