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Tag: Marketing

10 KILLER TIPS ON HOW TO BUILD A LEAD GENERATION LANDING PAGE

After a fair bit of trial and error, accompanied by extensive research and business experience here are my top tips for building a killer lead generation landing page. 1. Give your page an appropriate page title: something that describes what’s on the page and is also SEO friendly 2. The page header is important as this…
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5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

5 SHORT VIDEOS ABOUT THE LATEST IN DATA DRIVEN MARKETING

Here at MADTRIX we curated 5 short videos that break down what’s new and essential to marketers in 2018. From the basics to what’s hot in the market right now. Watch these videos and keep up to date. 1. Big Data Marketing Why not start at the basics? So much of what we are doing…
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8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

8 TOP TIPS FOR B2B ANALYTICS: USE CASES PER BUSINESS PROCESS

Here are the 8 Tips from Marika for your Business to Business Analytics Manufacturing: Spot machine and process variances that indicate problems. Product Development: Utilise product usage information to speed development and improve launches. Marketing: Identify which campaigns are most effective in driving engagement and sales. Use attribution to optimize marketing mixes. Spot brand factors.…
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